Blogging headline formulas—DO NOT ABUSE

Many people who want to increase traffic on their blog seem to have taken advantage of their search engines and have run across blogger-targeted articles, such as the fabulous “10 Sure-Fire Headline Formulas That Work” [http://www.copyblogger.com/10-sure-fire-headline-formulas-that-work/]. There’s oodles of advice out there about how to grab eyeballs, and it is clear that people are using these techniques. One formula type in particular is the one in this paragraph. It’s built like this: “[number] Things You Should Know about [topic]”.

Just remember, any time you use these formulas, make sure that you have great content to match them, otherwise you will let down your reader. It isn’t necessarily a conscious letdown, but it registers anyway, even if it is deep in the subconscious. Eventually, lots of those subconscious letdowns can add up and suddenly register in the conscious.

In the case of the formula “_____ Things You Should Know about _______”, if each thing in your list isn’t really great information, you actually risk two things:

1. You risk diluting your credibility as a provider of good content
2. You risk poisoning that particular formula
   

If everyone starts writing cruddy suggestions with this formula, then eventually readers will learn not to believe the headline formula. Suddenly the great formula no longer works.

How do you make sure that you don’t let down your readers? Don’t just give them lists; give them insight. Anyone can use Google and build a list off of someone else’s list, but you demonstrate real value by providing insight and penetration for each list item.

Don’t think that people won’t notice crud-writing attached to exciting headline formulas. I’m starting to notice it, and I really loathe having my time wasted by an exciting headline perched over drivel.

I could end this blog post right here, but I’m going to tell you a story that relates to this issue of misusing a formula. I think I will title my story, “How the TV news lost its hold on me.”

When I was a teen, I found TV news fascinating. I could watch it hour after hour. But gradually, after watching it often enough, I started to notice a pattern emerging. At the end of a news segment, the announcer would say something like:

Coming up next—Are chinchillas the next fashion in fur? Then, find out how one university has achieved an astonishing increase in graduation rates. And, are you paying more for your groceries than the people across town? All that and more, coming up after the break…

This kind of narration was accompanied by video footage that made it seem like a very exciting story. As a viewer, it piqued my curiosity enough that I was willing to sit through the commercials. But the more I watched, the more I started to notice the news story I anticipated so highly was never quite as interesting as it had been hyped. Nor was it as in depth as I expected. I don’t remember how many rounds of teaser-commercials-news I went through before I began to become cynical about the TV news form, but my cynicism developed when I was just a teenager. Once made cynical, I began to avoid TV news.

Why do I tell you this story about TV news when this blog post is about blogging headline formulas? Simply to make this point-- we don’t want to repeat those mistakes in the new, pristine medium of blogging. SUBSTANCE, people, we need SUBSTANCE!!

Why should I write multiple drafts?

I used to think that I didn’t need to write multiple drafts. I thought I could get it completely right the first time. I was a bit of a “bleeder”; writing was like opening a vein in my arm and then drip-drip-dripping onto the paper. Once it was on paper, it was there and THAT’S HOW IT WAS GOING TO BE.

So what changed me from a draft-averse writer to a draft-o-phile?

Short explanation: I started really caring about my writing.

Long explanation: I got an idea for a large writing project that turned out to involve a lot more research and thought than I anticipated. Here’s what happened. I would dash off an interpretation, and then a few days later, I would find myself dissatisfied with whole swathes of my writing. I really cared about the project, so it had to be good, it had to be crystal clear, and I wanted it to have the best insight I could possibly muster. When the writing was good, I was intensely exhilarated, but when it wasn’t good, I was profoundly frustrated. So here’s the point—revisiting my writing after I thought I was done made me see that I needed to do another draft. Really caring about my writing and wanting it to be the best made me want to do another draft. And because I was practically obsessed with the project, I revisited my writing often enough that I kept catching more things to fix that I hadn’t noticed before.

I started to notice a pattern in the drafts I was doing.

1. Adding material
2. Organizing material
3. Removing material
4. Adding citations
5. Checking meaning
6. Checking grammar and punctuation

Each step above does not represent a single draft. Sometimes I had multiple drafts at a particular step. (The stages of organizing material and adding material usually involved the most drafts.)

I learned that each draft would reveal problems, and each draft had to be totally fixed before I could move on to the next. I learned that the small problems wouldn't be obvious until the bigger problems got fixed.

This experience showed me better than any school writing project that procrastinating a writing assignment until the last moment means that not all problems are going to get caught if there isn’t time to do multiple drafts.

Writing a new draft used to be harder than it is now. Before word processors made it easy to type papers, people used to make all their notes on note cards. Then they would put all those note cards in order and make a draft out of them. Writing a draft took a long time, so it made sense to avoid it as much as possible. (I’m so glad this is not our reality now!)

Now the barrier to doing multiple drafts has been substantially lowered, so there is no reason to avoid it. We can type out our first draft, print it out, then start scribbling notes all over it. We can cross things out, write additional snippets in the margins, and draw arrows where we want to move sentences or paragraphs. This is one of my favorite methods of drafting.

When you start bragging about the huge numbers of drafts you've done, that's when you know you're becoming a real writer.

Be green while drafting: You can save trees when doing multiple drafts by reusing the paper and printing on the back side too. Then recycle it.

How to cut huge chunks from your writing

So you’ve discovered that large chunks of your writing are unusable for your assignment. DOH!! How do you bring yourself to delete them?

Don’t delete them; just move them to a different file.

Call it “essay junk” and keep it around, but don’t delete it. That’s your hard work, so it is hard to let go immediately. It might come in handy someday down the line. If anything, years in the future, you may go back to look at it just to see if it was as brilliant as you thought it was. Then, if you find it was really trash, you can delete it happily.

When I learned this trick, my writing quality jumped. Suddenly I didn’t have to keep the crud that was off-topic but too good to delete. Out it went, and new better writing could take its place.

For fiction writers: If you have junk scenes, put them together in a “crazy file” for your own amusement. If you ever have a bad day, you can read back through it and laugh at yourself, then go back and read your successful work with the satisfaction that you know a thing or too about what should go in and what should stay out.

The REAL reason for bad grammar

This is a secret I discovered while working as a writing tutor. When I’d run across bad grammar in a student’s writing, it was usually accompanied by some kind of unusual turn of phrase that made the whole thought of the sentence seem odd. I would ask them what they meant by it, and they would look at me like, “Huh?

As I thought about their questionable sentence, I would begin to see a number of different possible meanings that it might convey, so I would ask them. “Do you mean ______ or do you mean ______ or do you mean _______?” Then they would stare at me and one of two things would happen:

They would say, “No I meant _______.”
They would say, “I’m not sure…”

Bad grammar doesn’t necessarily happen out of ignorance. Usually it happens when we most struggle to express our thoughts.

Often the students I tutored didn’t know exactly what they meant by a sentence until I asked them. That’s when they discovered the way they rendered their sentence was not what they meant at all. Then they had to clarify, and I got to help them craft their sentence so that it said exactly what they meant. When we know exactly what we mean, it is easier to write with good grammar.

When the students didn’t know which of the optional meanings I rattled off was the one they wanted, that was usually a sign that they didn’t know exactly what they wanted to mean. In these cases, often they had just written what they thought would sound good to a teacher. (Their heart may not have been fully committed to the words on the paper.) When I told them the different ways that their writing could be interpreted, they learned (perhaps for the first time) how their writing affected a reader. I suspect that many of them had never had this experience.

Good grammar and punctuation arise out of being able to make our nebulous thoughts and impressions into words and by examining alternative ways of expressing ourselves. When you are determined to be understood, you want to make sure that the placing of your words exactly guides your reader, and you look for alternate ways your sentences might be read. Try to eliminate those possibilities when you don’t want them. Careful grammar and punctuation is the way you block out the host of unwanted alternative interpretations.

When you’re having troubles getting the words down

When you have to write something, do you have this trouble?

As a writing tutor, I worked with a particular student who felt so blocked that he simply couldn't write. When I probed him with questions about his writing process, he told me that his mind was actually flooded with words and ideas he could say. He was mentally overwhelmed and had no idea where to begin, so he would just freeze up. (I suppose that for him, it was like trying to push Niagara Falls through a garden hose; the hose would just burst.)

In these situations, the process of using a pencil and paper is too slow and ineffective. Other strategies must be employed. You may need to tell someone your thoughts and have them write them down for you. (Writing tutors will do this.) Or it may be necessary for you to talk out your paper as you type it. If you have this trouble, realize that you may be a verbal learner, one who thinks better talking. You could also get a tape recorder and talk out all your thoughts and then transcribe them.

In the case of the student that had trouble getting his thoughts down, we used the rest of the session in this way--he dictated his thoughts to me and I scribbled them down just as fast as I could. It was fascinating to see that his verbal organization was absolutely flawless; it was like a perfect outline. I pointed that out to him in the most enthusiastic manner. He was also excited about the idea of talking his paper out while typing it at the computer.

Take-away: When your mind is flooded, talk it out to a scribe.

Why the blog name "Lightning Spice"?

First the lightning part. There’s a quote by Mark Twain that I love:

The difference between the almost right word and the right word is really a large matter—it’s the difference between the lightning bug and the lightning.

I’m trying for lightning here. I don’t always succeed, but that’s my aspiration. I can have aspirations, can’t I? That struggle is part of the “cathedral of insanity and success” that is in my blog subtitle. When I fail, it drives me insane. When I succeed, well… then I have lightning and I can zap people with my mad word skilz!

What about the “spice”?

Ummm… you know that saying that variety is the spice of life? I’m hoping to capture some of that. Plus, “lighting spice” just sounds REALLY COOL. Unexpected. Delightful. Kinda tickles the brain. Almost makes you want to put your tongue in an electrical socket. (NO, don't go and try it! ;-)

Okay, on to something that really matters. ‘Cause you probably don’t care a burrito’s bean about why I named this blog what I did, huh?

6 Types of students that come in for tutoring

As a writing tutor, I had to deal with the emotional baggage that students brought in with them along with their paper. I learned different ways of helping them get past their mental blocks so they could improve as a writer.

The coerced student

Some students were required by their teacher to come to the writing center. (Usually these required trips were foisted upon them before the teacher even looked at their paper.) They came in with a bad attitude, and they didn’t think they needed help. I learned to acknowledge their feeling of independence and to suggest that we look over their paper to see if we could polish it a bit. This usually got them to unbend in the session. I could see that they wanted to be validated that their paper needed no more work done to it. I was willing to give them that validation if they deserved it, but I also knew that in all probability, there would be problems.

The student with the gory paper

A few students came to the writing center because their teacher had bled red ink all over their paper and told them they needed to get help with it. They came in very depressed. It frequently helped them when we went over all the comments their teacher had written on their paper. I would do my best to explain to them what the teacher meant, since the teacher comments were usually very brief and sometimes cryptic. (It may interest you to know that sometimes the teacher’s comments were wrong, but I could see the teacher knew what the real problem was and didn’t have the time or space to write a detailed explanation.)

The insecure student

Some students came with the idea that they were terrible at writing. I could tell from their behavior during the session that they felt they needed their hand held in everything. In this situation, in addition to helping them improve their essay, it became necessary to search for their successes and validate their good instincts. It was also very important to share strategies for improvement so that they could take more control of their own writing process.

The passive student

Some students came with the expectation that the tutor should do all the work. They were reluctant to engage with their own writing or apply principles explained in the session and this made it very tempting for me as a tutor to take over and demonstrate. If demonstrating at least once didn’t seem to make a difference, the best way I found to react was to mirror the student’s behavior. If I sat back and looked expectantly at the student, the student usually realized that nothing was going to happen unless they did something.

The needy student

Some students tended to ask for more time and more help than could be given. This was always very difficult for me to deal with because usually these were cases when the student really DID have a lot of needs. This was when I had to work very hard to make sure the limits and boundaries of the writing center’s services were understood. I also had to remind them that they could make additional appointments later and make appointments for future assignments too.

The ESL student

English-as-a-second-language (ESL) students are a special tutoring case. They have not grown up immersed in the English-speaking culture, so many colloquialisms that English-speakers have absorbed are strange to them. Also, there were often times that the correct English was contrary to the general rules that they had learned. (This is what makes English frustrating to foreigners.) In these cases, I gave them answers that I would not give native speakers because they needed the exposure to the language.

It was always an adventure to be a writing tutor. I never knew what I would be dealing with next. I loved all the different students I worked with, and I never looked upon the different types as annoyances, but as needs to be met. I loved the whole process of learning about them and helping them.